Tuesday 29 November 2011

3 top tips for fab craft stall displays

Here at Mosaic Tree, we've been busy with the Christmas season craft fairs, table top sales etc.  I thought I'd pass on some of my recently gleaned knowledge....

1) Keep It Simple - Also known as the Kiss principle! - This is with reference to labelling.  I have always had big laminated labels showing the item description, price and Mosaic Tree logo.  However, as I've added more choice of items over the past year, I've had to make more labels - and it ended up looking more like a sea of labels with the odd item dotted in between! 



The soloution - take some labels out (you can always tell the customer the price - plus sometimes they may like to look at the item, try it on and fall in love with it before knowing the cost!).  Put some labels flat - all of mine were vertical until then.  Make smaller labels - I'll be doing this for 2012. 

2) Diversify - Until this season, I had been creating mainly baby hats, necklaces, brooches and phone covers.  I did what I do very well but it does only appeal to a limited number of people.  Another stall holder suggested that I do hairbands earwarmers.  I took her advice and they have been an instant hit.  I've also started doing bigger spiral brooches with wooden beads in centre - in vogue at moment, look great on shawls, coats, bags etc - and the great price of £8 each (excl p&p).  These and the wooden beaded strap watches have both gone down well.







3) Manage your overheads - As we all know, some craft fairs work well for you, others less so.  I go to craft fairs where the cost of a stall is low - c£5 - £10.  This means that, no matter how much I sell on the day, I'm unlikely to be out of pocket - an important consideration in these lean times.

Please feel free to share your own craft fair tips. 

Saturday 26 November 2011

Head warmer ear bands

Want to feel as snug as a bug in a rug?  Mosaic Tree head band ear warmers have arrived - just in the nick of time!  To place your order, contact Annie via www.facebook.com/MosaicTree.  Available in adult and child sizes.  Every one is unique!  £12 each (excl p&p).







Tuesday 8 November 2011

Yarn bombing the Mosaic Tree way!

For all you fine blog readers who remember the yarn bombing pics (26th June 2011 blog entry), Mosaic Tree has now gone activist! 

Witness these pics.....and enjoy the new head band/ear warmer creations (none yet listed so get in touch via www.facebook.com/MosaicTree to commission - £14 each (incl p&p)).



  

Monday 24 October 2011

new! new! new! beaded watch bracelet

The photos say it all......follow the link to read all about it.  Commissions welcome.  I'm looking for feedback on this one too as its a new line and I'd like to know what all you lovely peeps think.  Thanks.





Saturday 22 October 2011

Greetings to all from Sunrise Cards!

'Greetings to all' or should I say 'greetings cards for all'?  Husband and wife team from Sunrise Cards certainly live up to this.  Here, Tracey, one half of the dream team, tells us why.



1. Tell me how Sunrise Cards came into being and what is in your Folksy shop?

Four years ago the children were starting to get more offhand and didn't need me as much any more so I decided I needed a hobby. I bought a few card making bits and made a few cards . The original plan was that I would make them just to give out to family and friends. My husband Paul decided that he would like a go to and in just a few evenings we had made loads. Paul suggested trying to sell them and the rest is history.
In our shop are a selection of cards, gifts and some Doreen's Dreams card which are photograph cards that we use to help raise funds for cancer charities.



2. What makes your cards stand out from the rest? 

We use a range of different techniques on our cards. Most of our cards are tailor made to our customers requirements. Most of our cards are unique and we offer a variety of styles.



3. You make cards for people with a visual impairment.
a) Please tell me more about this range.

A few years ago our friend asked us to make a card for her niece who had just lost her sight. This was a challenge as we had only been making cards for a short while.  It took me a while to come up with a design but in the end I made her name using different textures for the different letters. Underneath I put her name in braille using gems



Through the internet I got in touch with David who had lost his sight due to meningitis and he helped us to sell our cards by putting them in his online shop. He also gave us a braille labeller which puts braille (raised dots) onto a clear piece of tape, this can then be overlaid onto any writing on our cards so that a visually impaired person can 'read ' it.  We try to put as many different textures onto our tactile cards so that visually impaired people can get as much enjoyment from our cards as sighted people.
We managed to get some lovely wooden, tactile christmas tree decorations to put on our tactile cards so that once the card is finished with the decoration can still be used over the years.

b) and how you reach your target audience....

David helps us to promote our cards and contacts us if he gets orders from the various clubs etc that he is in. We have return customers who have purchased from us before.


4. What inspires you when coming up for new designs for your cards?

Inspiration comes from all sorts of places, I love looking at card making magazines, online blogs etc . And buying new craft stash to play with always inspires me.


5. What's on the horizon for Sunrise Cards? 

We are coming up with new ideas all the time and have started to produce some gift ideas as well.
I would like to be able to spend more time on Sunrisecards in 2012 and we would like to attend more craft fairs etc to help promote our wares.



There is so much I would like to do and so many ideas that I have but lack of time does hold us back.
I would like to see more customers purchasing from us in 2012 and coming back regularly and using our special occasion reminder service that we offer.
6. Have you received media coverage and, if so, where? How did this come about?
A few years ago we had a letter printed in a card making magazine about our tactile cards and recently we have had letters printed in Papercraft Inspirations and Papercraft Essentials about our charity cards Doreen's Dreams which is very close to my heart.



7. Where can customers find Sunrise Cards? Sunrisecards can be found on Folksy, Misi, Etsy, our own website, Twitter, facebook and our blog.
What has really impressed me about Sunrise Cards is that they have found their niche whilst making a difference be it through supporting cancer charities or cards with  Braille greetings meaning that more people can enjoy them.  Mosaic Tree wishes them all the best.
Sunrise Cards can be contacted at:

Sunday 16 October 2011

redhouse gifts - the shop that showcases the best of British crafting talent



Redhouse gifts in Totnes, Devon, is a shop which you can't help but be inspired by.  Maggie Cornhill, the shop owner, is on a mission to support what's 'uniquely British'.  And this is what she does incredibly well through her choice of carefully selected locally produced goodies and gifts to give her customers a very enjoyable shopping experience (including cable twist and stripey mobile, blackberry and iPod covers by MosaicTree).

Read on to meet Maggie Cornhill and find out more about redhouse gifts.  There's some excellent advice for all you crafters out there wishing to build a relationship with shop owners who may make you their supplier of choice. 

Maggie Cornhill, owner of redhouse gifts shop


What's the story behind redhouse gifts? 

Redhouse gifts is based on William Morris’s very famous saying of “have nothing in your house that you do not know to be useful or believe to be beautiful”  I have extended this to encompass “have nothing in your life ….”


How would you describe redhouse gifts to ensure that visiting your shop is top of my list when I visit Totnes? 

Be proud to be British – with all product designed and made in Great Britain you know that you will see gifts and interior furnishings that you will not find anywhere else in Totnes.  I pride myself on stocking products that are unique and individual.  Totnes is also able to support local traders and I believe we need to get back to shopping locally.



image - front view of redhouse gifts shop

Take me on a virtual tour of your shop and tell me what are your top 3 'must have' items.

Turn left where you will be greeted by the lovely smell of the Nougat and Bath house range of bath products and get to see the Edwin Jaggar range of mens shaving accessories.  Moving on towards the counter you will see jewellery by Tracy Davison, Ann Todd, Metal Planet and Abbott and Elwood.  Also in this cabinet are the Pewter photo frames by local company Lancaster and Gibbings.  Passing the counter you will see the Magnetic noticeboards by Green and Co and the lovely prints by Jane Vaux of local scenes.  You then come to the antique welsh dresser where displayed is the range of Big Tomato company mugs and teapots and the Poppy Treffry tea cosies and range of mugs and teapots.



 image - redhouse gifts shop window

You then move to the special area of the shop reserved for all things dogs and cats.  The fantastic washable dog and cat beds will be piled high here in all their range of colours with coats both waterproof and knitted for your pooch.  Many other doggie products are here with a selection of gifts for your cats as well.  The centre of the shop contains a table full of lovely goodies be it the brilliant K2 range of storage products or the fantastic knitted and felted handbags and purses by Caroline Jacques.  Too many products to mention in one go – so please come and visit to see them all.
 

The top three must haves – have to be a mug by the Big Tomato company – either Yummy Mummy or Super Gran, a washable dog bed by Redhound for dogs and the just arrived in IPad cover by Poppy Treffry – in three designs.


How do you find your suppliers and what sort of relationship do you have with them?

Some of my ladies have approached me, over half of them are local to this area e.g. Devon and Cornwall.  I regularly attend Trade Fairs and visit anyone who flys the flag for Great Britain.  The giftware trade magazines articles and the internet also provide companies for me to talk to. 

I would hope that I know all my suppliers by their first name and if they walked into the shop today that I would recognise them.  I always place my orders by ringing them direct and speaking to them to place the order.
 

What sort of customers shop at redhouse gifts?

All my customers are lovely.  A few are local but currently I would say most are visitors to Totnes and to Great Britain.
 

image courtesy of www.totnesinformation.co.uk - visit this site to download the Totnes guide.

Tell me more about what its like having a business in the heart of Totnes?

Totnes is a “one off” town – I do not know of another Town like it.  The High Street lends itself to having such a wide range of independent shops all selling such a wide range of products.  We hope that people visiting us will have a wonderful shopping experience and will recommend us to their friends.



image - Totnes High Street (courtesy of devonguide.com)

What are your favourite times of the year at redhouse gifts and why?

I love Christmas and have been known to put my Christmas tree up at home in November – and therefore November and December have for me to be the most joyous months.  We have the Christmas shopping evenings in December (the Tuesdays in December) when the high street is closed to traffic and all shops stay open to 9 pm.  There is entertainment in the High Street and it is just such a lovely atmosphere.




What makes your website unique is the 5 shopping categories - Let's Shop, Let's Relax, Let's Do Tea, Let's Stay at Home and Let's
Celebrate and Give.  Where did the inspiration for this come from?

One of my favourite sayings (well maybe my friends would say one of my most annoying) is “Lets do that” – so when we are talking about something - like going out – I will say “lets do it Wednesday evening” so it had to be “Lets …………..”  Life is too short to be always putting off doing things.
 

Your strapline is 'Uniquely British'.  What does this mean for redhouse gifts?

Just what it says – products that are designed and made in Great Britain and with so many of them being handmade by little companies in some cases just one lady I can honestly say they are unique one offs.



image courtesy of Maria Bell


What are your plans for redhouse gifts's future?

In my dreams I think of a chain of shops situated in small market towns all over Great Britain selling lovely British products but I know that this would mean my suppliers would need to employ people and possibly outsource the making of the products to keep up with the orders and therefore the individuality of the products would be lost. 

So I will be content with my one little shop and believe that in a few years I may see a larger shop in Totnes and will move premises, so that I can bring even more British designer makers to my shop.  I have a “wish list” of suppliers I would like to purchase from and therefore more space would enable me to do this.


 Image - light pink/light green stripe iPod cover with green button detail by Mosaic Tree, available at redhouse gifts.

Any advice for crafters hoping to sell their creations on the high streets up and down the country?

Your product needs to be handmade but not look homemade – I know this sounds strange but badly finished off products with pieces of cotton hanging down will not sell – customers think they will fall apart. 

Presentation is key – if you can afford it invest in some labels either to stitch onto your product or to use as hanging tags.  If you can send a sample to potential suppliers – we love to see the product in the flesh and I am more likely to place an order.  Do make sure though that you then continue to keep that standard – it does no good for the shop selling your product and also your product if the customer brings it back. 

Remember as a shop we do have overheads be realistic about the pricing of your product and be open to “a deal”, it is better to give 50 pence off each of your products and sell them then to have them sitting in your stock room.



image - close up of vintage button on stripey Mosaic Tree cover available at redhouse gifts.

To contact Maggie at redhouse gifts:

Email:         maggie@redhousegifts.co.uk

Website:     www.redhousegifts.co.uk       

Phone:       01803 840 111

Twitter:       #redhousegifts

Shop:         75 High Street, Totnes, Devon TQ9 5PB


To find out more about shopping in Totnes, click here.

Tuesday 4 October 2011

iPod cover with spiral detail

Enjoy the eye candy! 



Detail: cover for 1st - 4th generation iPods.



Click here to buy.

Sunday 2 October 2011

Mosaic Tree blog interview with Perfect Patchwork

A big thank you to Perfect Patchwork who published this blog interview with Mosaic Tree - read all about it right here.

To see more about Perfect Patchwork's lovely creations, visit the website.

Wednesday 21 September 2011

News on the gift swap.....

The first Mosaic Tree gift swap has now taken place with another crafter from Folksy.



This dark blue mobile phone cover with a deep pink heart detail was chosen and swapped for some lovely jewellery items from MarthaMooBeads.  Both of us were delighted so here's to many more! 


Sunday 11 September 2011

Wookey Market - Local Somerset produce and crafts at its best

Wookey Local Produce Market is being held this Saturday 17th September 2011, with the promise of a bumper autumn harvest. Cooks and gardeners will offer tasty homemade cakes, savouries and preserves.



There will be locally grown and harvested autumn fruits and vegetables, Somerset apple juice and honey. Beautiful handmade crafts and cards for all occasions will be available. Refreshments and bacon rolls will be served all morning.



Everyone is welcome to this celebration of the produce and skills of this area. The Market is held in Wookey Church Hall from 9.30am -12noon.  Mosaic Tree will have a stall there and Annie and Maggie will be delighted to see you.  Perfect for a bit of pre Chirstmas shopping!








Friday 2 September 2011

Room to grow!



Mosaic Tree's range of baby hats are for new born up to 6 months.  However, Annie at Mosaic Tree recently made an exception for a baby who's been modelling Mosaic Tree hats since she was born and, in fact, sported the prototype for all that are now stocked in the online shop





This wee lass has worn and worn the hats until she's out grown them.  She recently celebrated her first birthday and Annie knew that her mother would be delighted if Mosaic Tree could produce something a bit bigger.



Of course, we were more than happy to oblige (Mosaic Tree waves fairygodmother's wand on cue!) and here's what we created.....something that is such a limited edition that its not even in the shop!



We also wanted to make sure that this hat lasts for as long as possible so we introduced the 'double roll' turn up which means that mum can simply unpick the stitches securing the roll and - voila - baby's hat has magically grown by several centimetres, making both mum and baby very happy indeed!

Tuesday 23 August 2011

spiral brooches - for that 'to the rescue pressie' moment




Do you ever have unexpected visitors who drop by and present you with a gift?  You stand there in blind panic, desperately trying to think of something that you could give them?  No, there's definiteily nothing suitable in the bag full of bric-a-brac under the stairs destined for the recycling shop.  Any unopened pots of homemade jam?  Nope, they were finished long ago.  Running out of ideas?  Well, never fear, buy one of these to pop in your top drawer so that it will there should any emergency arise?



Every spiral brooch is unique.  Handknitted, edged in a contrasting colour and finished off with a button in the middle.  Metal pin secured to the back.



Got a particular colour combination in mind?  Please get in touch as I'd like to help!

Saturday 13 August 2011

2011 gift swap

I'm forward planning here for - gulp - Christmas! - did I really say that?! 



I have several male relatives to buy for this Christmas. I thought I'd try something different this year - swapping Mosaic Tree items with other crafters' products for Christmas gifts! I'm looking for items £5-£15 and will happily swap my same price items (more than one to bring it up to the equivalent value if need be). Each person would pay for their own p&p. 




Check out the photo albums at www.facebook.com/MosaicTree to get an idea of what I create - and prices (and a selection of Mosaic Tree products) are at www.folksy.com/shops/MosaicTree



Please message me on facebook (www.facebook.com/MosaicTree) if you're interested and have some ideas for swaps (don't worry if all the possible swaps don't work out - I've got to bear in mind the personal tastes of the gift recipients).  I'll keep folks posted of any swaps via Mosaic Tree blog.